Be SEEN this winter - really, be VISIBLE!

Dec 16, 2015 | News

A reflective tag on your bag or knapsack helps to increase drivers\' visibility of you.A reflective tag on your bag or knapsack helps to increase drivers\' visibility of you.

Next week we celebrate the Winter Solstice - signifying the shortest day of the year.

Or maybe it's better to describe it as the longest night of the year. But that's not to imply 'a glass-half-empty' worldview... An 8am sunrise and 4pm sunset means that everyone of us will have at least one or both of our work trips during those darker 'night' hours.

So, the Winter Solstice is not only an invitation to hang sparkling lights in our windows, evergreen shrubbery and bikes, but to also brighten up our wardrobe.

Funny thing is that, with the exception of fluro/reflective-clad cyclists, so many of us shop in bright stores where we seem to think we look fabulous in blend-into-the-night black coats!

So, if your outerwear is 'outta sight' to motorists during non-daylight hours, do us all a favour and accessorize with a reflective band or tag. #walksafebc

"Crashes with pedestrians spike in fall and winter as the weather changes and daylight hours decrease. When pedestrians get hurt, nobody wins. Whether you’re driving on the road or walking on the sidewalk, safety is up to all of us. Almost one in five people killed in car crashes across B.C. are pedestrians."

For more info, check the ICBC's Pedestrian Safety page.

 

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