The story behind the new Indigenous Health and Wellness Team logo: meet the designer
Submitted by Elaine Yong, Senior Communications Specialist, Communications & Public Affairs
The members of St. Paul’s Hospital Indigenous Health and Wellness Team are already familiar faces to most, but soon they will be even easier to spot. A striking new logo for the team was recently unveiled and will soon adorn t-shirts and hoodies for staff. The logo was designed by PHC’s own Bastian Weitzel, Program Coordinator for the Rapid Access Addiction Clinic (RAAC) and the Addiction Medicine Consult Team (AMCT).
1. What was your inspiration for the Indigenous Health and Wellness Team logo design?
My design was inspired by the Aboriginal medicine wheel and the eagle feather, which are both very traditional elements in the Indigenous culture.
2. Explain the different elements of the design and the symbolism of the different colours.
The medicine wheel stands for the four directions: North – White / South – Red / East – Yellow / Black – West. The colours also represent several other things as shown in the graphic below.
The medicine wheel, which stands for the four cardinal points.
The Eagle is a symbol of many things including: respect, honour, humbleness, truth, love, natural power, strength, courage, wisdom and freedom, everything that is positive. It is believed that there is a special connection between the Eagle to the Creator.
3. What do you think when you see colleagues walking around wearing your designs?
Seeing my colleagues wearing my designs makes me very proud. The design process is always a collaboration between the whole team and myself. Starting with an idea and creating a logo / design together is a wonderful process.
4. What is your background in design?
I studied fashion design in Germany and had my own studio. Today I still do some design work on the side and I enjoy the creative process a lot. I also graduated from a three year apprenticeship as a visual merchandiser and worked as an event designer for seven years, designing weddings and corporate events and I also do graphic designs in my personal life.
The RAAC staff members wearing their new t-shirts. Bastian also designed the RAAC logo.
5. What is your ‘real’ day job at PHC?
In the ‘real’ PHC world, I am the Project Coordinator for the RAAC and AMCT. The Addictions Team currently has around 250 trainees per year, which I schedule and organize. We have medical students, residents, fellows and physicians who come for training and electives with our expert team of physicians. We offer them the options of training in an inpatient (AMCT) or outpatient (RAAC) setting here at St. Paul’s Hospital.
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